Phase 1 — The teaser
No explanation. Just SVR.
Post these first. Don’t explain what SVR means yet. Build curiosity. Let people ask.
Gun violence
Worried about school shootings?
There’s an answer.
SVR.
svr.com
Climate
Scared about the environmental crisis?
There’s an answer.
SVR.
svr.com
Money in politics
Sick of money controlling politics?
There’s an answer.
SVR.
svr.com
Healthcare
Worried you can’t afford healthcare?
There’s an answer.
SVR.
svr.com
Economic inequality
Struggling while billionaires get richer?
There’s an answer.
SVR.
svr.com
Voting rights
Afraid of losing your right to vote?
There’s an answer.
SVR.
svr.com
Phase 2 — The reveal
Now tell them what it means.
After the teaser builds curiosity, drop the reveal. Post this when people are asking what SVR stands for.
School shootings. Climate crisis. Money in politics.
Healthcare costs. Economic inequality. Your right to vote.
One answer to all of it.
SVR
Stop Voting Republican.
Every issue you care about has been blocked, weakened, or reversed by Republican votes. It’s time to make that stop. Learn more at svr.com
How to use these
Tips for posting
- Post the teaser ad for your issue first. The one you actually care about hits hardest.
- Don’t explain SVR in the comments. Let people ask. That’s the conversation you want.
- Wait a few days before posting the reveal. Let curiosity build.
- Tag it #SVR and #StopVotingRepublican on all platforms.
- On Instagram, put svr.com in your bio while you’re running the campaign.